Over the course of his career, Evan conceived and executed uniquely innovative, operational and marketing strategies designed to accelerate growth and revive underperforming brands by creating strong bonds and relevance with today’s consumers. These unusual marketing strategies often involved extensive, global partnerships, targeting specific consumers, with among others, WWE, The Rock, Will Farrell, David Letterman, Howard Stern, Sylvester Stallone and many others, including extensive social media partnerships. Evan has also focused on luxury, residential real estate development in California and Florida, as well as the development and operation of the historic Castle on the Hudson, a high-end hotel/spa in New York.
Following their acquisition of the Pabst Brewing Company, Evan became Co-CEO’s and oversaw the global resurgence of PBR, Lone Star and 30 other well-known regional brands. Evan oversaw the development and execution of new product innovation, international growth, strategic acquisitions, as well as sales and marketing strategies. Within a few short years, PBR and many of the regional brands skyrocketed in popularity. Under the Metropoulos’ ownership, Pabst also became a highly popular brand with Chinese millennials, creating excellent growth and popularity in China.
Metropoulos & Co., led by principals Dean Metropoulos, Evan Metropoulos and Daren Metropoulos, is a leading, family-owned investment firm that leverages extensive industry knowledge, operational expertise and flexible capital to revive and reimagine brands and businesses in the food and beverage, consumer products, and other diversified sectors. Over the course of four decades, the firm has invested in more than 86 entities – transforming companies, accelerating revenue and earnings growth, and propelling to renewed prominence scores of iconic brands in the U.S., Canada and Europe. These include Hostess Brands, Pabst Brewing Company, Utz, Pinnacle Foods, Aurora Foods, Stella Foods, The Morningstar Group, International Home Foods, Ghirardelli Chocolates, Mumm and Perrier Jouet Champagnes and Hillsdown Holdings, PLC (Premier International Foods and Christie Tyler Furniture), as well as Briggs & Stratton, Nestle Waters, Morton Salt, Chuck E. Cheese, etc., among others in a variety of industries.
The firm has also been very active as a sponsor and investor in several SPACS with the Gores Group including, Hostess Brands, Verra Mobility, Sonder, PAE, UWMC, etc.